Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.
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Polle De Maagt marked it as to-read Jan 04, This book is on the frothy edge of communication and branding theory.
Get fast, free shipping with Amazon Prime. Published first published October 1st Want to Read Currently Reading Read. The theory of concepting is based on the conviction that companies in many sectors are reaping the last benefits of traditional branding and marketing communications.
Concepting: Creating Successful Brands In A Communications Oriented Era by Jan Rijkenberg
Gio rated it it was amazing Sep 22, Lists with This Book. Share your thoughts with other customers. Marleen Schaefer marked it as to-read Jan 05, A must for all those involved in brand research and innovation, brand and product development, and advertising and marketing communications.
Polle De Maagt marked it as to-read Jan 04, What makes this book interesting and insightful is that it’s a clear break from traditional thinking. Alexandra Favero marked it as to-read Sep 18, Zoca marked it as to-read Feb 06, I would of like more pages dedicated to what to do and not so many pages on what not to do. Hennie van Kuijeren added it May 09, Thanks for telling us about the problem.
Hoe krijgt u het door uw bestaande organisatie heen? Return to Book Page. The theory of concepting is based on the conviction that companies in many sectors are reaping the last benefits of traditional branding and marketing communications. No trivia or quizzes yet.
Concepting: Creating Successful Brands In A Communications Oriented Era
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A little grandiose in its presentation, but as is expected, since the author is describing a whole paradigm shift, breaking down communication into its more abstract forms. Jan Rijenkberg has not only developed a streamlined approach to brand development but has clearly articulated a method for developing new brands worthy of entry into any market type. Instead of the product proposition, delineated markets and target groups, it looks at brand development in terms of concepts.
About the Author Jan Rijkenberg has been working in the worlds of marketing and advertising since John rated it really liked it Sep 03, Milad Toliati rated it it was amazing Nov 10, Books by Jan Rijkenberg.
Filana marked it as to-read Apr 02, Concepting takes a brief look at the evolution of marketing and offers readers a fresh approach to branding and brand communication.
As a marketeer i got quite frustrated over the past years about many aspects of our traditional approach. A must for all those concelting in brand research and innovation, brand and product development, and advertising and marketing communications.
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This concepting philosophy opens up a lot of rusty doors and could be the cure for consumer numbness. One person found this helpful.