Editorial Reviews. About the Author. For over 35 years, Dr. Lakin has been a management Ten Ways Top Sales Reps are Different by [Lakin, Duane]. Greater New York City Area, IL, United States. Work Manager Assessment Specialist; NLP-for-Sales Trainer; Performance Coach (team/manager); Industry . The Unfair Advantage has 64 ratings and 5 reviews. Ryan said: People who suggest this book isn’t entirely accurate (which it isn’t) are missing the point.

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The Unfair Advantage is a “workshop-in-a-workbook. It includes “how-to” ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Suane are examples of scripts and techniques that have produced proven sales increases in dir The Unfair Advantage is a “workshop-in-a-workbook.

The Unfair Advantage: Sell with NLP!

Included are lakinn of suane and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over companies in North America and England. This book is unique in its emphasis on proven practical techniques. It is not a “motivation” book, because successful sales results are all the motivation you need.

The Unfair Advantage began when a client said, “We want to stop coming in second. Help us to learn how to be more persuasive.

Don’t buy this book looking for easy answers. It still takes practice.

But everything in The Unfair Advantage works and can work for you. Paperbackpages.


To see what your friends thought of this book, please sign up. To ask other readers questions about The Unfair Advantageplease sign up. Lists with This Book. This book is not yet featured on Listopia. May 20, Ryan rated it really liked it.

People who suggest this book isn’t entirely accurate which it isn’t are missing the point. The point is that instead of trying out different sales tactics, there is a strategy to match people’s goals, objections, and styles. When said like this, it appears obvious. However, most of us including most sales people find themselves ignoring this advice in pursuit of the ‘best sales deck’ or ‘most effective pitch.

Why this book is so useful is that it gives you actionable frameworks for matching the audience. Each framework may be djane bit too vague and I’m not even sure I agree with the ‘VAK’ coding that the author proposes Sep 08, Iulian Baciu rated it liked it. It’sa quite technical book about communication, very practical, it has lots of exercises, great learning tool on how to duaane in a way that delivers the right message to the subconscious of listeners.

The Unfair Advantage (Audiobook) by Duane Lakin |

It may be vuane for some, others may find it lacks depth, meaning there is not enough given context, why and when would this work, what’s the mindset behind the techniques, when it is ethically to use them and when it’s not. Jul 09, Tihomir rated it it was amazing Shelves: It is a very well structured book.

I found a lot of useful tactics on improving communication and getting better results. I guess, the only small concern is that it will be if the reader has some NLP experience for better understanding. Nice structured fundamentials of NLP in connection and practical realization to sell, instead of talk. Good book to start NLP in lwkin. Nov 15, MJ Hoffman rated it really liked it. A perfect introduction to Neuro -Linguistic Programming for the non-Practitioner.


Delivers practical ways to unleash the power of emotional language. Nadav Aharonov rated it it was ok Aug 06, Tamara rated it it was amazing May 25, Marisol Antilef rated it liked it Jan 03, Jon rated it liked it Jul 08, Jerry rated it really liked it Sep 12, Chubby Builder rated it it was amazing Apr 09, Konstantinos Kormentzas rated it it was amazing Sep 15, Nick rated it it was amazing Jan 08, Carl VanderLaan rated it liked it Jun 04, Samuel David rated it liked it Aug 13, Miran rated it liked it Sep duuane, Joshua Valdez rated it really liked it Jan 16, Sylvia Grass rated it it was ok Jan 01, Gavin Sharma rated it really liked it Jan 02, Mauricio Zarkin rated it it was amazing May 02, Anita Joyce rated it it was amazing May 12, Rob Crocker rated it liked it Feb 25, James Arredondo rated it really liked it Sep 04, Daniel Ramsey rated it it was amazing Sep 09, Danny Hughes rated it liked it May 18, Dusque rated it it was amazing Oct 16, Albert rated it liked it Mar 20, Abdul Rahman rated it liked it Aug 02, There are no discussion topics on this book yet.

Books by Duane Lakin. Trivia About The Unfair Advant No trivia or quizzes lakn. Quotes from The Unfair Advant Just a moment while we sign you in to your Goodreads account.