Results 1 – 30 of 38 Consumer Behaviour by Martin Evans,Ahmad Jamal,Gordon Foxall and a great selection of related books, art and collectibles available now. Consumer Behaviour is an exciting, new European text written in student Martin Evans, Ahmad Jamal and Gordon Foxall present a concise. Results 1 – 23 of 23 Consumer Behaviour by Martin M. Evans; Ahmad Jamal; Gordon Foxall and a great selection of related books, art and collectibles available.
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Consumer Behaviour : Theory and Practice
Description “Consumer Behaviour” is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the “Consumer Behaviour” in a lively but rigorous manner. They also include topical issues such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.
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Consumer Behaviour,Martin Evans,Ahmad Jamal,Gordon Foxall | eBay
Table of contents About the Authors. Consumer Motives and Values. Consumer Response to Marketing 1: Consumer Response to Marketing 2: Consumer Response ggordon Marketing 3: Journal of Consumer Behaviour 2 2 Repeat, Loyal and Relational Behaviour.
Chapter 12L Consumer Misbehaviour. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England.
His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. goxall
Martin’s specialist areas include direct marketing, consumer behaviour and marketing research and information and he has over publication including eight books, mostly in these areas. His research interests include cross-cultural, consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published 15 articles in various publications. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.
Consumer Behaviour – Martin M. Evans, Ahmad Jamal, Gordon Foxall – Google Books
His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele.
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