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While location determines how geographic segmentation is done, it is also true that many consumer products have attribute differences associated with regional tastes.

The Seller engages in —. This refers to the bzzat to which a market segment can be reached and served. This refers to the degree to which the size and purchasing power of the segments can be measured.

Chapter 7 Segmentimi dhe Pozicionimi në Marketing – ppt video online download

The product’s position is defined by how consumers baza it on important attributes. This is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.

Requirements for Effective Segmentation Measurability. Life style describes helps group markets around ideas such as health, youthful, or environmentally conscious. Segments must be large or profitable enough to serve. Economies and segment knowledge and service are strengths of this approach but risk due to smaller market size is greater.

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In mass marketing, the seller produces, mass distributes, and mass promotes one product to all buyers. Behavioral Segmentation divides markets into groups based on their knowledge, attitudes, uses, or responses to a product. Develop Positioning for Each Target Segment 4.

If you wish to download it, please recommend it to your friends in any social system. The argument for mass marketing is that it [should] lead to the lowest costs through economies of scale and prices and create the largest potential market.

Objectives Be able to define the three steps of target marketing: About project SlidePlayer Terms of Service. This refers to the degree to which the segments are large or profitable enough to service. Age, gender, family size and life cycle, or income Psychographic Social class, lifestyle, or personality Behavioral Occasions, benefits, uses, or responses. Market segmentation is the process of dividing a market into distinct groups of buyers who might require separate products or marketing mixes.

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My presentations Profile Feedback Log out. This works well when proximity is the critical segmentation variable. Industry segmentation focuses on which industries buy the product.

In targeting markets to serve the firm must consider its resources and objectives in setting strategy. As more competitors adopt this practice, fragmentation of the market leads to Niche Marketing.

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Auth with social network: Share buttons are a little bit lower. Chapter Seven Segmentation, Targeting and Positioning: Market targeting is the process narketingut evaluating each market segment’s attractiveness and selecting one or more segments to enter.


Identify Bases for segmenting the Marketing. Published by Jack Bradley Modified over 3 years ago. Consumer needs often vary with demographic variables. Company size can be used.

Chapter 7 Segmentimi dhe Pozicionimi në Marketing

Must be able to attract and serve the segments. Political and Legal Factors. Steps in Segmentation, Targeting, and Positioning 6. This strategy focuses on the common needs of the market rather than differences in it.

Select Target Segment s Market Targeting 3.

Segmentation by common language, religion, or values baazt be the best way to proceed. Feedback Privacy Policy Feedback. Identifying a segment is useless if the marketer has limited access to the customer. Personalities may transcend other differences in markets and may be transferred to products themselves.

Geographic location may be used to group businesses by proximity. Segmentation may be most appropriate in terms of the level of government stability, monetary regulations, receptivity to foreign firms, or the amount of bureaucracy encountered when conducting business. Aftesite dhe resorset e Firmes ne relacion me segmentet Look for Bszat Advantages.