Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .

Author: Tygogore Gardanris
Country: India
Language: English (Spanish)
Genre: Art
Published (Last): 23 August 2007
Pages: 149
PDF File Size: 19.31 Mb
ePub File Size: 5.67 Mb
ISBN: 249-4-93236-299-9
Downloads: 42854
Price: Free* [*Free Regsitration Required]
Uploader: Yosida

The impact of advertising and resistance to communication. The aim of the course is to introduce students to the subject of the European marketing.

altkorn strategia marki pdf file

Thank you very much. Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of brand hero Skills 1.

The history and taxonomy of trademarks, Phaidon, Lon- don. Selection advertising tools for forms of communication and defining the target group. Podstawy, Difin, Warszawa Altkorn, Strategia marki, Warszawas. Faculty of Journalism, Information and Book Studies. Concepts and forms of advertising. Marketing research, competition analysis, the study of advertising makri.

Gender equality European Commission ; Promoting equal economic independence for women and men, closing the gender pay gap, advancing gender balance in decision making, ending gender based violence and … United States Patent and Trademark Office ; Home page of the United States Patent and Trademark Office’s main web site.


During the classes students will take part in debates, group discussions and simulations which allow a better understanding of issues concerning European marketing. The subject analysis is based on the presentation of European research in the field of marketing.

Market research on strategiz EU market 3. Istota i kreowanie, PWE, Warszawa The percentage of each component in the final evaluation is given below. Fri Sep 25, 8: Knowledge of the acceptance test advertising 7. The seminar will not only let students obtain theoretical knowledge but also use it in practice.

Strategia marki – Jerzy Altkorn – Google Books

Promotion mix advertising, public relations and sponsorships, personal selling, sales promotion. Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of brand hero. Harackiewicz T, Rydel M.

Punkt zwrotny nowoczesnej firmy, Polskie Wydawnictwo Ekonomiczne, Warszawa Perspektywa psychologiczna, Warszawa On-line services of the University of Warsaw You are not logged in log in.

Commodity distribution on the European market 6.

Understands the need to define objectives, target groups and research projects. The knowledge of issues concerning marketing and management will make the understanding of the subject matter easier. Copywriting, advertising language, persuasion techniques used in advertising.

I’ll be really very grateful.

Advertising vs. PR – University of Warsaw

He uses basic concepts connected with marketing, including European marketing. One of the main discussed topics is the standardization and modification of the marketing actions. Advertising on the European market. Institute of European Studies. Additional information registration calendar, class conductors, localization and schedules of classesmight be available sttrategia the USOSweb system:. Produkty krajowe czy zagraniczne, PWE, Warszawa The user has requested enhancement of the downloaded file.


Advertising media, external, ambient, BTL, corporate identity, advertising for events, BTL, advertising altlorn events, advertising through sponsorship, product placement, naming rights The basic indicators used in advertising. Target Group, the fit and the lack, contexts, cultural, social, historical, advertising message, channel selection reach, frequency and length of the campaign.

Knowledge of basic indicators used in media planning for advertising campaign. General determinants of advertising effectiveness. Knowledge of the techniques of persuasion, building advertising messages advertising impact. Persuasion techniques used in advertising. The characters and actors in advertising – man, authority, baby, stdategia, physical attractiveness, stereotypes, emotions, humor, mood, event.

It provides knowledge necessary for both the course completion and further courses included in the European marketing specialization. Definitions, features, functions altkprn advertising. Create your website today. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: